The Secret to Turning Instagram Polls into Sales
Ever heard of the Yes Ladder? (THIS IS SOOO GOOD)
It's a sneaky little psychology trick, but used with heart - it's brilliant for building trust and boosting conversions.
Here's the deal: people are more likely to say “yes” to a bigger ask (like buying your product or service) if they've already said “yes” to smaller ones.
And Instagram Stories + the Poll sticker = the perfect combo to make this happen.
Here’s how to build your YES Ladder on Instagram:
Step 1: Start with low-stakes questions
Ask questions your audience can easily say yes to.
Examples:
✅ “Are you a fan of unique, handmade things?”
✅ “ Do you love a good before-and-after?"
✅ “Would you rather shop online than in-store?”
✅ “Want to save time/money/frustration?"
✅ “Looking for ways to [insert benefit of your product]?”
This gets them engaging with no pressure, no pitch.
Step 2: Lead them into micro commitments
Now ask things that relate more directly to your offer:
✅ “Struggling to [insert pain point]?”
✅ “Want to see how I solved it?”
✅ “Curious how it works before you buy?"
✅ “Want to see how to use [product] in everyday life?"
✅ “Want the behind-the-scenes of how this works?”
They’re still clicking “yes,” but now it’s tied to your product or service.
Step 3: Deliver value
Share helpful tips, quick demos, testimonials, or before/after results.
This builds credibility and primes your audience.
Step 4: Make your offer (but keep it casual)
Now that you’ve built momentum, share your offer:
💬 “Want the link?”
💬 “Want early access?”
💬 “Want the discount code?”
Use the Poll sticker again (yes/no) and send a DM to the “yes” crowd with a warm, no-pressure message + the link.
Example: Hey (First Name) Thanks for voting on my story, I saw you were interested in [insert offer/topic]. Just popping in with the link in case you want to check it out!
👉 [insert link]
Let me know if you’ve got any questions, I'm happy to help! 😊
Step 5: Repeat regularly
The more people say “yes,” the more confident they feel in their choices.
When it comes time to buy, you’ll be top of mind.
You don’t need to be pushy to sell.
You just need to build trust, make it easy to engage, and show up consistently.
That’s what the Yes Ladder is all about.